Choosing professional haircare shouldn’t be confusing
So, we built a robot to help you choose the right shampoo, conditioner and treatments - for your hair.
(It’s like having your own personal hairstylist in your pocket).
You’re not expected to understand hair the way a professional does.
Hairdressers spend years learning how to assess hair’s structure, condition, and needs — and how to prescribe the right products to treat it.
Until now, that expertise only existed in the salon.
Professional haircare was built for recommendation by professionals
For decades, choosing the right products meant sitting in a salon chair, where a trained hairstylist could see, feel, and assess your hair properly.
But today, most professional haircare is bought in retail stores or online… Without that expertise present.
The market evolved but your buying experience didn’t…. Until now.
Meet your virtual hair expert
We use advanced image analysis and hair science to assess your hair’s unique condition - then recommend products that actually make sense for you.
No quizzes designed to sell you more.
No generic “one-size-fits-all” routines.
Just personalised, professional guidance - instantly.
What makes it different:
Looks at your actual hair, not assumptions
Recommends professional-grade products
Designed by hairdressers, not marketers
The same logic your hairdresser uses - now available anywhere you buy haircare.
How it works
1. Scan the code
No app. No account. No downloads.
2. Take a photo
We analyse your hair’s condition (not your identity)
3. Get your recommendation
Instant, professional product recommendation - for your hair.
Built on professional hair science
This isn’t a quiz or a trend-based recommendation engine.
It’s built on the same principles hairdressers use every day — analysing structure, condition, and needs before prescribing products.
Analyses hair structure, condition, and surface quality
Considers colour history and treatment needs
Matches products to hair condition, not hair “type”
Developed by hair professionals and technologists with decades of combined experience.
Available where professional haircare is sold
You’ll find this experience in leading retail environments - bringing professional guidance to the point of purchase.
Rolling out across major retail partners in Australia and internationally.