Consumer FAQ

Do I need to download an app or create an account?
No. There’s no app, no account, and no downloads. Just scan the QR code and go.

How does it know what my hair needs?
We analyse your hair’s visible condition using professional hair science — the same principles hairdressers are trained to use — before recommending products.

Is my photo stored or shared?
No. Your image is used only to assess hair condition and is not stored, saved, or shared.

Is this a quiz or questionnaire?
No. We don’t rely on quizzes, trends, or assumptions. Recommendations are based on your actual hair.

Does this work for coloured, treated, or damaged hair?
Yes. Colour history, treatment needs, and surface condition are all considered in the assessment.

Do you recommend specific brands?
Recommendations are based on hair needs first. Products are selected from professional brands available at that location.

Is this free?
Yes. The experience is free for consumers.

Brands & Retailers FAQ

How is this different from quizzes or recommendation engines?
This is not a quiz. We analyse hair condition directly and apply professional, prescriptive logic — not consumer self-reporting.

Does this replace in-store staff?
No. It complements retail environments by providing consistent professional guidance where staff expertise isn’t always available.

How is it deployed?
Via QR code. No hardware, no apps, no staff training required.

Can we control which products are recommended?
Yes. Product mapping is brand-controlled and fully configurable.

Does it work online as well as in-store?
Yes. The same platform supports in-store and digital deployments.

What proof do you have it works?
In salon environments where personalised, professional guidance is present, we’ve seen:

• ~70% uplift in retail haircare sales

• ~141% uplift in professional treatment sales

We’re now scaling this logic into retail.

Is this scalable internationally?
Yes. One platform, minimal incremental cost, designed for multi-market rollouts.