Pro Hair I.D. brings the salon consultation into retail
so consumers choose the right haircare for their unique hair needs.
In consumer retail environments, there is no hairdresser to consult and recommend.
The result:
Wrong product → poor outcome → brand perception suffers.
Retail haircare lacks the professional diagnostic layer that exists in salons.
We restore it - instantly, at the point of purchase.
Our data shows:
~70% uplift in retail haircare sales
~141% uplift in treatment services
In salons using Pro Hair I.D. (even where professional diagnosis and personalised recommendations exist), retail sales increase dramatically.
When consumers understand what their hair actually needs, confidence increases (and so does conversion).
ProHair I.D. brings that same diagnostic clarity into retail.
Hair behaves differently for everyone, because it’s defined by multiple characteristics working together.
ProHair I.D. is powered by the proprietary piiq AI engine, developed over eight years with more than $5 million invested in research and development.
Trained on more than 30,000 annotated hair images, the system analyses eight key characteristics of the hair to identify more than 82,000 unique hair profiles, matching each one to the appropriate professional regimen in seconds.
With professional consultation, powered by advanced hair analysis, brands and retailers can deliver personalised product guidance at scale.
No apps.
No staff training.
No friction.
Just instant, intelligent product matching at the moment of purchase.
Brands and retailers unlock
• Higher conversion at shelf and online
• Increased consumer confidence at purchase
• Stronger trade-up into premium products
• Real-time insight into hair conditions by region
• Data-driven ranging, forecasting and merchandising
This transforms retail haircare from guesswork to diagnosis-driven commerce.
Trusted by the leaders in professional haircare
A New Infrastructure Layer for Beauty Retail
Professional haircare has always depended on diagnosis.
Until now, that expertise existed only inside salons.
ProHair I.D. introduces the diagnostic layer for retail haircare, allowing brands and retailers to deliver personalised product guidance anywhere consumers buy haircare.
In-store.
Online.
At scale.
One platform - global deployment
• Rapid rollout across large retail networks
• Minimal incremental cost per market
• Designed for multi-country scalability