Priority #1

Salon Client - Everything we do must enhance the client experience in salon. Reducing anxiety, increasing understanding, translating hairdresser jargon into easy to understand visuals, and ensuring they understand the immeasurable value of the salon professional.

Priority #2

Salon Professional - Every feature and process is designed to showcase the hidden superpowers of the salon professional. You are the heroes of the hair journey, and we design features to ensure your expertise and knowledge is showcased and never compromised.

Priority #3

Business Relationships - In all our business relationships we look first for an opportunity for transformation. Together can we be greater than the sum of our parts. People come first, transactions come second.